Privacy Policy

1. Who we are

Lower League Analyst is operated by Maitland Agency Limited (company number 09451657), registered at 22 Grange Road, Darlington, County Durham, DL1 5NG. We are the data controller for your personal data. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. For any data protection queries, contact us at hello@lowerleagueanalyst.co.uk.

2. Lawful basis for processing

We process your personal data on the following lawful bases:

• Contract: to provide the Lower League Analyst service and manage your subscription.
• Legitimate interests: to improve our service through anonymised analytics and to prevent misuse.
• Consent: to send you marketing communications, which you can withdraw at any time.

3. Data we collect

• Account data: email address, hashed password, account creation date.
• Subscription data: subscription status, billing period, Stripe customer ID (we never store full card numbers).
• Marketing preferences: your choices for SMS, email, WhatsApp, and push notification communications.
• Usage data: pages visited, features used, device type (collected via analytics pixels).

4. How we use your data

• To provide and maintain the Lower League Analyst service.
• To manage your subscription and billing.
• To send marketing communications based on your preferences.
• To improve our product through anonymised analytics.

5. Third-party services

We use the following third-party services:

• Stripe - for payment processing.
• Google Analytics & Meta Pixel - for usage analytics and advertising measurement.
• Klaviyo - for email marketing and communications.
• Supabase - for database hosting and authentication.

6. International data transfers

Some of our third-party service providers (including Stripe, Google, Meta, Klaviyo, and Supabase) process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the Information Commissioner's Office (ICO), to protect your personal data.

7. Data retention

We retain your data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, except where we are required by law to retain it.

8. Your rights

You have the right to access, correct, or delete your personal data. You can update your marketing preferences at any time from your Account page. To request data deletion, contact us at hello@lowerleagueanalyst.co.uk.

9. Marketing communications

We will only send you marketing communications via channels you have explicitly opted into. You can change your preferences at any time from the Account page.

10. Cookies & tracking

We use essential cookies to keep you logged in. Analytics cookies (Google Analytics, Meta Pixel) are used to understand how our service is used and to measure advertising effectiveness.

You can manage your cookie preferences through your browser settings. Essential cookies are required for the service to function. Analytics cookies (Google Analytics, Meta Pixel) can be disabled through your browser without affecting core functionality.

11. Contact

If you have any questions about this policy, email us at hello@lowerleagueanalyst.co.uk or use the Lower League Analyst contact page. See also the terms of service.